How a solid marketing campaign can REALLY make a difference.
I’m talking about Obama. This is a great article from Newsweek that studies the unbelievable impact of a well-designed and executed marketing/branding effort. From the signs, to the bumper stickers, to the website, this team has their shit together better than Martha Stewart on her best day.
This was one of my favorite passages -
The thing that sort of flabbergasts me as a professional graphic designer is that, somewhere along the way, they decided that all their graphics would basically be done in the same typeface, which is this typeface called Gotham. If you look at one of his rallies, every single non-handmade sign is in that font. Every single one of them. And they’re all perfectly spaced and perfectly arranged. Trust me. I’ve done graphics for events –and I know what it takes to have rally after rally without someone saying, “Oh, we ran out of signs, let’s do a batch in Arial.” It just doesn’t seem to happen. There’s an absolute level of control that I have trouble achieving with my corporate clients.
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